You are a creative! You had a great idea and you started your blog. Then you started providing awesome information on said blog, and readers are starting to come to it. You have a dream, a vision to monetize this blog or use this blog as a way to get found online by potential clients who will want to book you and or your services or buy your products. Terrific! So glad you are here.
[bctt tweet=”Many bloggers make a rookie mistake of only having a blog portion of their site plus maybe 2-3 pages, or they make the mistake of having their categories on their navigation bar as if they were pages.”] In order to have a better blogsite structure that Google will love, it is essential for your blog to have pages! But let me help.
Here are 4 page ideas for your blogsite even if you have a website on a different platform.
*About Page: I’ll bet many of you already have this page, but you want to make sure you have some added information that maybe you had not thought of. You always want to have a photo on any page you have on your site or website, it makes it visually appealing and can give you some extra boost juice to get found. If you are a personal brand, well then you need to add a photo of you! YES YOU! Not a photo where you are hiding behind a camera or shyly looking away, but a professional lifestyle headshot of you. Not only will you use these photos on your About Page, but they can serve as perfect stock images for your classes, products and newsletter. So check out local photographers in your area and hire a professional photographer to get a beautiful photo of you, the genius behind your rad brand.
You also want to make sure you talk about yourself: give a little bit of background and personality. Some creatives like to add “I believe” statements which can resonate with their brand. Others like to add 10 random facts about them or even a gallery of behind-the-scenes photos. The information in your About Page will vary, depending on your brand and the different kinds of things you do. Some bloggers mix their contact info with their About Page, which I think is totally fine, but you want to provide an easy way for visitors to contact you. We need to make it convenient for others to contact us, and sometimes just having a form can be annoying and the viewer may just leave. Another important thing to restate on this page is where you are located and which areas you serve. Are you a local business, or do you just teach online?
*Sales Page or How-to-book-you Page:
So, I visit your site, and I like what you offer, but I have no idea what to do next. Do I email you, or do you have your information listed clearly on your site? Since I am a big believer in convenience, and I feel my readers are too, then I want to provide as much information on my site as possible. I am even revamping my own sales page, as I have found I am not clear on exactly what I currently offer with SEO. So I need to make some changes myself.
- Photographers : Info on how to book the photo session and what happens next? Maybe you can list information on how to prepare for the photo session. How much is it? What does it include? Method of payment? What happens next? Calendar of your free openings. If you are a wedding photographer, this would be what happens next, do you do in person meetings, meetings over Skype, over phone, or maybe folks can book you right there on your site. You decide on what’s best, but please educate your clients and future clients on how to buy from you.
- Business Coaches/Consultants: Here is where you list your programs, services and offerings. Try to answer as many questions as possible here, or have a call to action for them to book a discovery call with you.
- Infopreneurs: Here is the page that will be your classes page with info and pricing, or your e-commerce page of your digital products and available listings
*Content Pages: Another way to add more pages is to add Content Pages. Content Pages are for answering readers’ frequently asked questions and being a resource for your audience. But before that, you have to know who your audience is. If you’re a lifestyle blogger, is it millennials? Is your audience older women? Is it men? Answer a question they are already searching for online! Why not be that resource? This is a huge missed opportunity by creative entrepreneurs and it can be the best page on your site for being found online.
*Testimonials Page/Press Page: I don’t care what business you’re in – you need reviews of your work, or testimonials or share where your work has been featured.
If you have been featured in a lot of places, then I recommend your Featured Page be its own page. Or perhaps you do lots of speaking engagements, and you can have a page on how visitors can book you for that. For Press Pages, remember to not only add the photo badge of the magazines/blogs you’ve been featured in, but also add some text. My last blog post discusses that the lack of text is a gigantic mistake bloggers are making, so read that post if you have not done so.
And 2 bonus blogsite page ideas!
Round-Up Page: [bctt tweet=”You could create a Round-Up Page of your best blog posts on topic X and link it to previous blog posts at the end of it. “] If you are a lifestyle fashion blogger, and let’s say fall is coming, then you can do a round-up post on : Here are my top eight articles on fashion for the fall. I realized I had written eight or nine articles on keyword strategies for photographers, so I made a page for photographers that said, “If you’re struggling with not knowing which words to use for your blog or website to be found, here are eight articles that I’ve written on that topic.” I shared that page, and that page got a lot of traffic.
Pro Tip: [bctt tweet=”Avoid standalone pages that don’t have a link somewhere on your site.”]
For example, some folks will create a resource or tip page, and it’s not found on the nav bar, which is fine, but it’s also not on the sidebar or anywhere else. It’s as if they do it just for Google, but you actually want to do it for your audience. You want that page to be found when your audience lands there. If your page is not found via your navigation bar or drop-down menu, it has to link from somewhere else. You should not have just a standalone page.
Livestream Rewatch Page: Livestreaming is taking the online world by storm, and if you are using Periscope or Blab, for example, you can have a page of your best episodes. You can call it your biz name TV and embed your best videos on that page, or it can be just a photo icon with a link out to where they can watch the featured video.
So, what pages do you plan to create for your blog? Have you added any other creative pages? Download my free Website Structure worksheet to help you organize your blogsite pages for Google and for your visitors.